Fewer clicks per search, higher intent per click, and two new ways to measure both. What has actually changed for small businesses, with every figure sourced and dated.
An honest comparison of five platforms across cost, upkeep, search and what it takes to move on. Based on nineteen years of building, migrating and rescuing small business websites.
In spring 2027 I'm cycling the John Muir Way, coast to coast across Scotland, in memory of my nephew George and in aid of Martin House Children's Hospice.
Work with me.
Reading isn’t the same as fixing it.
If something here has landed close to home, that’s usually the point to stop researching and talk to someone. Twenty minutes, no pitch, no obligation.